Brand photography is what exactly?
Do you have this problem?
You are a small business with an amazing product and service but you are not getting the sales that you want. Things have gotten so competitive and you are wondering if perhaps you are on the top of the slippery slope.
People are bouncing off your website and you are not making the right impression.
It is vital if you want to impress that you have a strong brand that you can be easily identified for.
So what does this mean?
- The ‘look’ of your business should be consistent throughout so when you advertise or show up on social media you will be recognised immediately.
- Your colours, logo and your brand message should all be consistent and should reflect the kind of business that you do. All these elements should be beautifully and professionally designed so they match each other in style and appearance.
No matter where your company is seen, whether it’s on Instagram, Facebook or your website, your logo will be the same and the colours that you use on your website will also be used throughout your different platforms. This is so you can be easily recognised.
“A brand is a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.” – American Marketing Association
Brand photography is a series of professional photos taken of your business, staff, products and how you work. A brand photography shoot could be several things; updating headshots, showing you and your team at work, photos of your products or what it looks like inside your shop.
Strong images that tell a story of what your brand is all about.
Don't you want to stand out from the crowd, with quality, realistic images of your company? Stock photos just don’t cut it! Why not create an online user experience your customers will love.
"In a digital era where everyone is posting images on social media I wanted to find a professional photographer that could capture great shots of my business including staff and food. Nicola was so easy to work with and whilst on site quickly became one of the team, blending in to capture natural images." Rob Bullock, Le Patissier Bakery
Immediate benefits of having great images online are –
- Customers can relate to you and get to know you as a brand
- Customers will feel confident in you and will be happier to buy from you
- Gain credibility and grow a loyal customer base
- Improve SEO by customers staying on your website for longer
It is so important now, more than ever to connect with people and show them your personality as a company. People buy from people and they will want to see who you are, who your team is, and what kind of work you do.
Good images will strengthen your brand and great images will sell your products and services.
The better the quality, the more people trust you and want to work with you.
For examples of this work see one of my projects here https://bit.ly/3efrbSx
If you are considering a brand photography shoot and are looking for some helpful info, why not get in touch? I’d love to hear about your photography needs.
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